Power tools strictly for women
Other companies are beginning to see there’s a market for selling directly to the women who fix up their homes. Companies are finding women’s online blogs touting their favorite power tools instead of looking for the Mixmaster.
A woman can tote a power drill or saw as handily as a man, any day. The recession has encouraged DIY women out of the closet and into the family-room-to-be.
A keen sense of accomplishment
Besides becoming more and more of the breadwinners in the family, women are picking up on the keen sense of accomplishment that comes from handling a hammer and saw and redesigning one’s abode into a habitat that’s more suited to one’s desires.
It’s no longer just about the trappings, it’s about the bones of the place. Women are seeing they can do it all, and it feels darn good. They are graduating from crafting projects to do-it-yourself construction.
How does a DIY store address the need?
Do-it-yourself stores like Lowe’s and Home Depot are getting the message. More and more workshops are appealing to her in particular. Now the woman who wants to can learn how to lay tile or flooring, take out a wall or put in a window, on any given Saturday morning.
Sales associates are trained to take a woman’s questions about power tools more seriously, and it’s no longer hard for a woman to get their attention in the paint or plumbing department. Clearly, DIY stores have also noticed who’s paying the bills and showing up at the cash register.
The information is widely available
Women used to rely on men for information and services that they didn’t know how to find or do. But now they can turn to the Internet and magazines that cater to their needs.
Sites such as About.com or Wikipedia can be relied on for detailed, illustrated articles on almost any how-to topic. Magazines like This Old House as well as women’s magazines like Redbook have run women-focused articles on restoration and do-it-yourself work.
More and more magazines like Southern Home feature do-it-yourself as part of their regular contents.
Of late, the Washington Post, Huffington Post, and the New York Times have all had specials on women-centered home restoration.
It seems that we’ve finally caught on that gender should not dictate whether someone can fix a leak, unclog a drain, or patch a hole in the wall. The information is available to everyone, and women are getting just as good as men at finding and using it!